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A Facebook name change could be a great idea — or a terrible one. Just look at Google, Apple and more - CNBC
Oct 21, 2021 1 min, 25 secs
That rebranding would include the creation of a new parent company: Facebook and its various social media apps, like Instagram and WhatsApp, would become subsidiaries.

The Verge's report suggests that the company could announce the change on Oct.

And Facebook wouldn't be the first business to change its name or rebrand in a time of crisis.

If Facebook's reported plans sound familiar, it's because Google did the exact same thing in 2015, forming its parent company Alphabet.

The rebrand likely did little to shift public opinion: The company is still often referred to as Google, and Alphabet still faces antitrust scrutiny today.

In 2007, Apple Computer dropped the second word from its name — the same year as it released the first iPhone.

At the time, co-founder Steve Jobs explained that Apple had evolved beyond being just a computer company.

In 2001, Philip Morris, the manufacturer behind iconic cigarette brand Marlboro, changed the name of its parent company to the Altria Group.

Company executives admitted that the name change represented something of a clean slate for the company and its other holdings, which at the time included majority stakes in Kraft Foods and Miller Brewing.

In 2018, a company once synonymous with shedding pounds changed its image to reflect changing attitudes toward weight loss and health.

Despite losing that battle, the WWE put a positive spin on the rebrand, saying that the change allowed the company to "emphasize the 'E' for entertainment."

Since then, the WWE has only grown: Despite the challenge of hosting live events during a pandemic, the company reported a record revenue of nearly $1 billion last year, due to lucrative media rights deals and international expansion

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