The big screen debut of Marcel The Shell With Shoes On opened at $170K on six screens in New York and LA, the highest PSA of the weekend at $28,267 for the iconic lonely snail voiced by Jenny Slate.
“It takes at least 20 shells to have a community,” Marcel says in the film.
(IFC Films’ Official Competition with Antonio Banderas and Penelope Cruz grossed an estimated $50,250 on 26 screens in week two, up from four for a per-theater average of of $1,932 and a cume of $92,690.).
Utopia played it on 69 screens Friday, primarily across TX, with support from AMC, Regal, Studio Movie Grill, LOOK and other exhibitors, taking in another estimated $40K for a cumulative gross to date of $366K to date.
The film expands to more screens next week ahead of a PVOD release July 19.