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Alicia Silverstone reprises Clueless role for new Super Bowl ad - The A.V. Club
Feb 07, 2023 1 min, 2 secs
Club, watching a full night of wonderful(or deeply cringy) celebrity commercial cameos is, well, your Super Bowl.

Now, “actors reprising iconic and beloved roles for 90 seconds or less all so they can sell us god knows what” is entering the fray with a stunning play by e-commerce brand Rakuten and their star quarterback Alicia Silverstone, who looks as comfortable in yellow plaid as ever.

Rakuten (which gives users cash back on various purchases) doesn’t exactly promise two for the price of one deals, but that’s what they’re giving us in this ad which features not only Silverstone reprising her Clueless role as Cher Horowitz, but also Elisa Donovan as frenemy and debate opponent Amber Mariens.

“I used to be pretty Clueless about shopping,” Silverstone opens, before extolling the virtues of Rakuten in a variety of classic Cher settings, including her (still unbelievably enviable) rotating closet, failed driving test, and of course, high school debate room, complete with a fluffy pen and chewing gum pull.

Designer Christian Siriano, a close personal friend of Silverstone’s, also makes an appearance in the ad.

“I think we were really riding a fine line,” Silverstone said of the (honestly very subtle) updates in a recent New York Times interview.

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