Craig Federighi, Apple's head of software, talks up FaceTime updates during Apple's WWDC keynote.

The iPhone maker on Monday said it's adding features to its videoconferencing software that will let people schedule calls and even access them via a browser on Google Android and Microsoft Windows devices.

"You can generate a link for a FaceTime call and share it anywhere," Craig Federighi, Apple's head of software, said during the company's Worldwide Developers Conference keynote address.

"It's a terrific way to plan ahead for a call." (Here's how to join FaceTime calls on Android and Windows devices.) .

The addition of spatial audio in FaceTime is supposed to make it sound like the people you're talking to are in the same room, and voice isolation on the microphone will dampen ambient noise and prioritize the speakers' voices. .

Adding new features to FaceTime makes Apple's software better able to compete with Zoom, Teams, Google Hangouts and the various other video calling services out there.

"The ability for Apple owners to invite Android and PC customers to FaceTime calls via a browser is an acknowledgement that the pandemic has sparked explosive growth in group video calling," noted Ben Wood, chief analyst at CCS Insight.