The challenge garnered attention on TikTok after user @prettycritical shared the notification she got to her AppleWatch, calling it "unbelieveable" and "unacceptable."

"Earn this Unity award by closing your Move ring for seven days in a row during February."

"Lose weight to end racism was not an approach I thought I’d ever hear," one user wrote.

"The goal of the Watch is encouraging fitness and they will tie it with current happenings," one user wrote.

@prettycritical clarified she didn't think the move was malicious, but "tone deaf and cringey."

"Throughout February, Apple Watch users can participate in the Unity Challenge and earn a limited-edition award by closing their Move ring seven days in a row," according to the company.