If you're looking to stock up on hair products, Ulta Beauty just answered your deepest wishes with its Gorgeous Hair Event.

It has given birth to some of the most talented makeup and hair artists and created some of the best beauty hacks.

But before now, the Latinx consumer hasn't been fully represented in the beauty space — whether it be in foundation shades or curly hair products — which is why entrepreneurs took it upon themselves to create new brands that speak directly to their specific needs and culture.Now, the Latinx consumer is finally getting some much-needed time in the spotlight.

From curly hair products to eyeshadow palettes, these are the Latinx-owned beauty brands you should support right now.At Refinery29, we’re here to help you navigate this overwhelming world of stuff.

The Dominican-American entrepreneur debuted with an organic face oil that's become a best-selling product for the brand, and has earned the praises of celebrities like Adrienne Bailon.

Pinkness Forever Flawless Beauty Oil, $, available at PinknessLights LacquerJust eight months after announcing the closure of KL Polish, her nail-polish line that launched in 2016, YouTuber Kathleen Fuentes — a.k.a KathleenLights — returned with an entirely new line called Lights Lacquer in 2019. The vlogger, who has more than 4 million subscribers, aimed to have a larger stake in her business after sharing ownership in the last company.

Now, under her vision, Lights Lacquer has several different collections, including the latest lineup of romantic hues.Lights Lacquer Venus, $, available at Lights LacquerHoney Baby NaturalsWhen Aisha Ceballos-Crump felt like her six-figure job wasn't fulfilling her mentally, the Puerto Rican entrepreneur took all of her savings and 401k and put it towards launching a skin and hair-care line inspired by her grandmother's use of honey.

The brand, Honey Baby Naturals, features an array of products that can be found at several mass retailers, including Target and Sally Beauty.Honey Baby Naturals Hold It Honey Styling Gel, $, available at Honey Baby NaturalsBomba CurlsWhen Lulu Cordero created Bomba Curls, she was inspired by the oils used in Dominican culture, like coffee seed oil and black cumin seed oil.

Bomba Curls Dominican Forbidden Oil, $, available at Bomba CurlsBrujita SkincareAs an esthetician with over a decade of experience, Leah Guerrero had the perfect segue into creating her line of skin-care products.

Golden Dream Beauty Dama, $, available at Golden Dream BeautyBotánika BeautyYears after dreaming up a natural-hair line, vlogger Ada Rojas made her dreams a reality.

With a name inspired by botánicas, the apothecaries in Latinx communities, Botánika features an array of products, from a defining curl cream to a protein treatment, all under $12.Botanika Beauty The Stimulator, $, available at Botanika BeautyMelt Cosmetics Indie brand Melt Cosmetics might be new to the Sephora roster as of last year, but they've been making noise in the industry for quite some time.

Back in 2012, cofounders Lora Arellano-Tovar and Dana Bomar, who met while working the beauty counters at Nordstrom, set out to create products that they felt were missing from the makeup aisles.

The brand's first collection — which is fittingly called Uno (meaning "first" in Spanish) — includes false eyelashes, a highly-pigmented eyeshadow palette, and bold liquid lipsticks.Luna Magic Beauty Uno Matte Liquid Lipstick - Gostosa, $, available at Luna Magic BeautyShaina B.

Cosmetics Miami Palette - Blush and Highlight, $, available at Shaina B CosmeticsAlamar CosmeticsCuban-born makeup artist Gabriela Trujillo wants her followers to remember that "there are beauty and inspiration in your very own roots." And Trujillo's roots are front and center in the tropical influence (vibrant colors, palm leaves...) and Spanish product names.

Whether nude lip liners or face palettes, the brand offers a variety of products that promise to work for every skin tone.Alamar Cosmetics DesNUDEas Lip Gloss - Dulce, $, available at Alamar CosmeticsBelle en Argent Christina Kelmon had two priorities when creating her makeup line: luxury and safe ingredients.

She didn't stop there; a portion of the brand's sales goes to The BEAMuse Project, a program "committed to the advancement of women who write, photograph, film, act, direct, and produce."Belle en Argent Doing It All Auteur Matte Lip Color, $, available at Belle en ArgentReina RebeldeReina Rebelde is a makeup line inspired by the telenovelas Regina Merson watched growing up in Mexico.

If you are having trouble deciding what product to pick, go with the eyeliner shade Bonita Bandera (a cobalt blue) — proceeds from every sale go to UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico.Reina Rebelde Rebel Eye Definer Liquid, $, available at TargetMia Del MarMia Del Mar is a brand that aims to change the "lack of authentic representation for Latinas in the American beauty mainstream," according to the brand website.

Diana Briceno started the company with just one product, a night cream, and has now expanded into more skin care and makeup.Mia Del Mar Novelera Eyeshadow Palette, $, available at AmazonAraceli BeautyMakeup brand Araceli Beauty was the brainchild of licensed cosmetologist Araceli Ledesma, who wanted to bring her Hispanic heritage to the beauty market at an affordable price.

The collection includes everything from an eye palette, brushes, and false eyelashes.Araceli Beauty Azteca Eyes Eyeshadow Palette, $, available at Araceli BeautyVive CosmeticsAs beauty lovers, Joanna Rosario and Leslie Valdivia never felt like they saw themselves in the products they were purchasing, and so they came together to create Vive Cosmetics, a brand that's centered around "Beauty con cultura" (Beauty with culture)."I have never felt truly represented by any brand out there.

Where the Latina influence shines is in the product names, like this highlighter duo with shades Reina and Diosa.Vive Cosmetics Luz & Glow Highlighter Duo, $, available at Vive CosmeticsOrlando Pita PlayCuban celebrity hairstylist Orlando Pita, who has been in the industry for decades, has always been passionate about diversity and natural textures.

His award-winning product line — that has everything from conditioning masks, leave-in concentrates, and tinted dry shampoos — was made with many different hair types in mind.Orlando Pita Argan Oil Glossing Shampoo, $, available at Orlando Pita PlayRizos CurlsAfter learning to embrace her curls, Julissa Prado set out to find hair products that were inclusive of all hair textures, from transitioning to coils.

Their brushes became the first-ever waterproof makeup brushes in the industry and have remained a popular brand among beauty enthusiasts for over a decade.

Sigma Beauty F10 Powder/Blush Brush, $, available at Sigma BeautyOvertAfter struggling with skin-care issues growing up, including acne and hyperpigmentation, Giselle Chirinos — who was born in Lima, Perú — felt inspired to start a skin-care company with products that made people feel good about themselves?

Within the brand, customers can find dark-spot correcting creams to skin-balancing toners in luxe, minimalist packaging.Skinergy Beauty Dark Spot Correcting Cream, $, available at Skinergy BeautyArtist Couture After having to mix four or five different highlighters to get the impact or look that he wanted when doing his makeup, Angel Merino felt inspired to create his own brand.

Sanara Skincare, a plant-based skin-care line that uses indigenous Latin American ingredients like cupuaçu seed butter and bamboo fibers.

Jdez Beauty Simply Blush - Totally Peachy, $, available at Jdez BeautyElla's Eve CosmeticsDominican sisters Melissa and Lissa Polanco fell in love with makeup while watching YouTube tutorials

That's when they decided to launch their own cosmetics brand that now features a variety of matte liquid lipsticks and an eyeshadow palette.Ella's Eve Cosmetics Valentina | Velvet Posh Liquid Lips, $, available at Ella's Eve CosmeticsBianca de la Garza BeautyFormer talk show host Bianca de la Garza knows a lot about makeup and skin care (thanks to hours sitting in a makeup chair before going on air)

She began with an illuminating serum and recently expanded her line with an eye cream, neck cream, and lip care product.BDG Beauty In Glo We Trust Illuminating Serum-Golden, $, available at BDG BeautyLike what you see