In a desperate move to claim the trademark for one of his most famous works, British street artist Banksy, usually known for floating untethered in anonymity, opened up a shop last fall, hoping to sway European Union judges in his favor.

They blamed Banksy's own words and actions for the nixing of the trademark, noting that in an interview, Banksy had admitted to opening the store "for the sole purpose of fulfilling trademark categories," and that in one of his books he'd once scoffed at intellectual property rights, saying, "Copyright is for losers." Aaron Wood, a trademark attorney who represented Full Colour Black in the case, calls the decision "devastating" for Banksy