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Over 100,000 attendees are expected at the annual NAMM Show at the Anaheim Convention Center.

Last August, the National Association of Music Merchants (NAMM) announced it was canceling its annual NAMM Show in 2021 due to the ongoing spread of COVID-19, while simultaneously unveiling its plans for Believe in Music, a virtual gathering “to unify and support the people who bring music to the world.”.

Slated to kick off Monday (Jan. 18) and running through Friday (Jan. 22) at BelieveinMusic.tv, the event will bring together domestic and international NAMM members along with participants from GenNext (college music students and faculty), Music Education Days (school music administrators) and the Nonprofit Management Institute (NAMM Foundation grantees and nonprofit affiliates) for a week of artist conversations, product previews and over 150 professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries.

Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more; and the Grand Rally for Music Education, an annual event that brings together music education advocates “for a celebration of the benefits and pleasures of making music.”

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