Today, Marvel announced that a digital edition of Black Widow will be available for download beginning August 10 for those who haven’t opted to stream the movie on Disney+ Premiere Access, where it’s currently accessible to subscribers for an additional $30.

It’s going to be very interesting to see if this particular kind of staggered but also accelerated home release schedule is going to become Marvel’s approach as it release more new films, including Shang-Chi and the Legend of the Ten Rings (out September 3) and Eternals (November 5). While it wasn’t Marvel’s intention for the movie, Black Widow’s ended up being a rather public example of a massive studio testing out the many distribution options at its disposal—some of which have been industry-disrupting.