Earlier this week, social media lit up as users excitedly uploaded the poster for the Elizabeth Banks-directed Cocaine Bear, imagining what a movie with that title might be like.

They got some idea today when Universal dropped the bonkers first trailer for the film “inspired by the true story of a drug runner’s 1985 plane crash, missing cocaine, and the black bear that ate it.” The movie, billed as a character-driven thriller, seems to have a good bit of fun with the premise.

The story involves an oddball group of cops, criminals, tourists and teens converging in a Georgia forest where a 500-pound apex predator has ingested a staggering amount of cocaine and gone on a rampage for more blow…and blood.

Cocaine Bear could be an apex box office predator