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Jan 11, 2021 1 min, 46 secs

Corporate America knows money talks — and in the aftermath of last week’s Capitol Hill riot, business leaders are pledging to pay more attention to what it says.

A growing segment of corporate America’s biggest names have denounced last week’s storming of the Capitol by devotees of President Donald Trump seeking to overturn the election of Joe Biden as president, with many saying they will halt or suspend political donations.

The approaches taken by these companies vary, and experts in corporate reputation management said there are likely different motivations at play.

“Our clients go across the political spectrum and vary in their willingness to engage in conversations that have the potential to be polarizing,” Newman said.

”Dow is immediately suspending all corporate and employee political action committee (PAC) contributions to any member of Congress who voted to object to the certification of the presidential election,” Dow said in a statement, adding that the company “is committed to the principles of democracy and the peaceful transfer of power.”.

Marriott said in a statement it “will be pausing political giving from our Political Action Committee to those who voted against certification of the election.”.

“We have suspended all support for officials who have impeded the peaceful transfer of power,” Commerce Bank said in its statement.

A host of other large firms, including Delta Air Lines, Wells Fargo, Walmart and Bank of America, said they would take the unprecedented events of last week into account when considering future political donations.

Reputation management experts cited a leadership vacuum forcing business leaders to defend behavioral and political norms that have been eroded or outright destroyed over the last four years

“Most of these companies are desperate to appear to be on the right side of the culture wars,” said John Weber, president of Impromptu Strategies reputation management company

“I think it’s a huge setback for those corporations and corporate leaders who openly aligned themselves with President Trump, because whatever good the president did for business now seems to have come at an unacceptable cost, and that cost is anarchy in the streets of Washington,” Weber said

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