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Disney's 'Encanto' and the launch of vaccines for kids raise Thanksgiving box office hopes - CNBC
Nov 24, 2021 1 min, 5 secs

The week of Thanksgiving is typically a robust time at the box office, as parents with small children flock to cinemas to see new animated features and families seek out the latest blockbuster films that can be enjoyed by all ages.

In the last decade, the five-day Thanksgiving spread — consisting of the Wednesday before Thanksgiving through Sunday — has resulted in more than $250 million in ticket sales each year, according to data from Comscore.

Last year, the five-day Thanksgiving box office generated just $21.4 million.

Box office analysts are optimistic that more families will head to cinemas compared with last year, but don't expect the same ticket sales seen in pre-pandemic times.

Other films being released this week include "House of Gucci," "Licorice Pizza" and "Resident Evil: Welcome to Raccoon City." There is much interest in "House of Gucci" and "Licorice Pizza" as potential Academy Award nominees, which could drive older moviegoers out to cinemas during the five-day Thanksgiving period.

Additionally, "Ghostbusters: Afterlife" is entering its second week in theaters and could entice families with older children or nostalgic adults to venture out to theaters after their Thanksgiving feasts

Box office analysts are expecting the five-day Thanksgiving period to generate between $100 million and $150 million in ticket sales

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