Fred Segal Dies: Iconic Retailer Who Defined L.A. Fashion Was 87 - Deadline
Feb 27, 2021 30 secs

“In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that has transcended the last six decades.

Fred Segal pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love that changed the face of retail forever,” read a statement.

That led to a jeans-only store on Melrose at Crescent Heights in 1960 in the heyday of that retail strip, and he soon created the first “Jeans Bar.” Fred Segal’s denim designs for men and women were selling for $19.95 when jeans were typically $3.


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