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Google pushes Apple to adopt a new kind of text messaging, criticizes 'green bubbles' - CNBC
Aug 10, 2022 1 min, 17 secs

Google, the developer of the Android, is increasing the pressure on Apple to adopt RCS, a next-generation standard for text messaging.

It argues that Apple's support of RCS would help prevent some of the problems that arise when iPhone users text with Android owners.

Google executives have suggested that Apple won't support RCS because its own system, iMessage, helps the Cupertino company retain iPhone users by locking them into the Apple ecosystem.

Hiroshi Lockheimer, a Google senior vice president in charge of Android, said earlier this year that Apple is using its own text messaging platform to lock in its customers, referring to internal Apple emails that were made public during a lawsuit last year that showed senior Apple executives shooting down proposals to bring an iMessage app to Android.

Apple's systems detect when an iPhone texts another iPhone and, instead of sending that message through the SMS system, it uses Apple's own proprietary iMessage network.

Google says that it doesn't want Apple to bring iMessage to Android, but that it wants Apple to support RCS, which was developed by a group of wireless carriers and other tech companies to be an improvement to the SMS and MMS systems that have been in place for decades.

Google's campaign on Tuesday emphasizes that RCS support for iPhones would allow several new features when an iPhone user texts an Android user, including higher-resolution photos, the ability to send texts over Wi-Fi, and the ability to display read receipts.

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