In recent days, Google TV has been showing a “Personalized ads update” on televisions and streaming devices.

This notification appears in Quick Settings and opens a dialog box when clicked:

Personalized ads aren’t new to the platform and are tied to your Google Account.

In November, the company introduced “ My Ad Center ” to let people customize their advertising by interests and brands.

Like on Android phones, Google TV lets you reset or delete your advertising ID from the Settings app > Privacy > Ads.

Anyway, naming this an “update” is particularly confusing, with many Google TV users, including Chromecast owners, seeing this message about personalized ads.