In addition to celebrities hawking Budweiser and Michelob Ultra, viewers will see some famous folks touting the qualities of Heineken and Coors, and even suggesting they drink cognac or whiskey — responsibly, of course.

Anheuser-Busch, parent of the Bud, Ultra and Busch beer brands, said in June it would end the exclusivity deal it first struck in 1989.

And the St. Louis, Missouri beverage giant is still the largest alcohol advertiser during the game, with three minutes of national airtime and a 30-second regional Budweiser spot.

On A-B’s roster this year: A Bud Light ad shows actor Miles Teller and his wife Keleigh dancing to on-hold music.

“Samuel Adams is a relatively small player in the beer category, so a regional approach enables us to be part of the Super Bowl conversation without having to pay the huge price tag of a national ad,” said Lesya Lysyj, chief marketing officer.

Aside from alcohol, big brands including Pepsi Zero Sugar, Doritos, M&Ms, Google, Downy and Kia will all be advertising during Super Bowl LVII, which airs Sunday on Fox.