If you are opposed to limitations being placed upon software you've legally bought, or worry about long-term ownership in the event of services shuttering, or if you just want to be able to play games without needing an internet connection, then DRM-free is an appealing option.
The issue is that an increasing number of technically "DRM-free" games require an internet connection for all kinds of non-obvious features.The reviews on GOG are alternately cross at Hitman developers IO Interactive for not making better offline options, and cross at GOG for putting Hitman on their supposedly DRM-free store.