In reality, for non-Disney Plus subscribers who want to watch the studio’s live-action adaptation of Mulan, it’s actually going to cost $37.

A new trailer for Mulan clears up any confusion around the cost of watching the film, mainly that in order for people to watch the movie, they have to be active Disney Plus subscribers.

If you cancel your subscription but reactivate Disney Plus later (in time for a new season of The Mandalorian or WandaVision), Mulan should be in your library, but The Verge has reached out to Disney for confirmation.

In some ways, the subscription requisite for Mulan seems like an obvious attempt to lower Disney Plus churn.

New data from analytical firm Antenna found that people who signed up for Disney Plus specifically for Hamilton were “1.5 times as likely to cancel Disney Plus within the first month compared to other subscribers.”.

If Mulan is successful on Disney Plus (especially in North America and Europe, compared to China where the film will release theatrically), it could prompt a strategic shift for Disney in the future instead of being a one-time event