While you can certainly use your unique life experiences to help establish a competitive edge, the true key to success lies in how you differentiate your products.

One way to create added value for your products is to provide helpful features that the competition may have overlooked.

Even something as basic as offering "slim" or "extra large" sizing options that aren't available from the competition could make a difference for certain customers.

Engagement in a social or environmental issue is a great way for your brand to make a meaningful difference in society, as well as make a positive impression with potential customers.

Strong customer support and valuable services will also make a significant difference in whether someone makes that initial purchase from you--and whether they choose to buy from you again in the future.

As just one example, surveys have found 45 percent of customers will immediately exclude products that come with additional shipping fees during an initial product search.

Even simple things like communicating shipping updates or ensuring a fast turnaround on support inquiries will help create a positive impression of your brand and its products.