It’s the $199 picture frame / wall art speaker that The Verge exclusively reported on earlier this year and Ikea later prematurely posted on its website.
The power cable can be routed out in several directions depending on where your nearest outlet is, and Ikea has also included an area for cord management on the back of the frame.
Two picture frame speakers can be stereo paired, and they can also be daisy chained for a cleaner look so that only one power cord needs to run to an outlet.