According to an invite sent to The Verge, the event will revolve around "using the power of AI to reimagine how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need"—in other words, Google's going to fire up its photocopier and stick OpenAI's ChatGPT onto the platen.

Google's parent company, Alphabet, had its earnings call yesterday, and Google/Alphabet CEO Sundar Pichai promised that “very soon people will be able to interact directly with our newest, most powerful language models as a companion to Search in experimental and innovative ways.” Earlier this year, the company declared a " code red" over the meteoric rise of ChatGPT and even dragged co-founders Larry Page and Sergey Brin out of retirement to help.

While OpenAI turns similar technologies into public products like DALL-E and ChatGPT that wow the world and earn the company a ton of attention, Google keeps everything internal and only ever talks about these projects in blog posts and research papers.

One result of Google's productization efforts, according to a CNBC report, is called “Apprentice Bard," a chatbot that uses LaMDA technology enabling people to "ask questions and receive detailed answers similar to ChatGPT."

While the Assistant works fine for simple queries, Google hasn't been able to monetize the feature, and it's reportedly been cutting resources from the division.

Monetization works when you have a list of 10 blue links to sort through but is less easy when you help people immediately find an answer.