The company is building a product that focuses on solving the problems that women face when opening a bank account and managing it.
There is already a handful of challenger banks in Latin America, such as Nubank, Banco Inter, Banco Original and Ualá.
Jefa has carefully examined the reasons why women in Latin America often don’t have bank accounts or are unsatisfied with their bank accounts.
Banks have overly confusing products and don’t invest in marketing channels for women.
When Jefa launches in a few months, opening an account will be free.
And when it comes to withdrawing and topping up your account, Jefa is building a network of merchants to securely manage cash.