Right now, we have over 14,000 AR kit apps in the App Store, which provide incredible AR experiences for millions of people today," Cook said when asked about Apple's metaverse plans, according to a Seeking Alpha transcript.
The initiative was led by The Kronos Group, a nonprofit focused on emerging technologies that is also hosting The Metaverse Standards Forum.
The new group provides free, open membership, so both companies could join the metaverse forum down the line.The Metaverse Standards Forum also highlighted potential areas of collaborative spatial computing, including AR and VR, of course, but also "photorealistic content authoring, geospatial systems, end-user content tooling, digital twins, real-time collaboration, physical simulation, online economies," and more.