There’s currently a movement among some pretty major companies to remove their advertising from Facebook in the wake of that company’s failure to take action over misinformation and hate speech.

Two of those companies are major gaming brands, Sony and Microsoft, which are reportedly pulling advertising that includes Playstation and Xbox promotions from Facebook?

It’s a hollow gesture because Sony is literally putting an end date (many of these companies have) on when they’ll come back, proving Zuckerberg’s point, no matter what Facebook does or doesn’t do in order to change the policies this movement is supposed to be protesting against.

Of course Microsoft has a very intimate relationship with Facebook, as evidenced by the fact that it just handed off hundreds of thousands of Mixer users to Facebook Gaming.

When Mixer was shut down, it announced that all Mixer accounts would convert to Facebook Gaming accounts, representing a massive partnership between the two companies

In a perfect world, these companies would pull their ads from Facebook until real change was made on the platform and/or it started to legitimately suffer financially