American corporate giants Ford, Pepsi and Microsoft are the latest blue-chip companies to join the growing advertising boycott of Facebook and its subsidiary Instagram over its failure to deal with hate speech and misinformation on its platform.

“We are pausing all national social media advertising for the next 30 days to re-evaluate our presence on these platforms,” Ford said in a statement to Ad Age.

Fox Business reported that food and beverage conglomerate Pepsico, the parent company of Pepsi, Gatorade and Mountain Dew, had "quietly" joined the Facebook, Instagram boycott with no official announcement on a policy that will see the company pause advertising on social media in July and August globally. .

On June 17, a group that included the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense launched the #StopHateForProfit social media campaign that called on companies to suspend advertising on Facebook and its subsidiary Instagram for the month of July.

Since the launch of the campaign almost 250 companies have committed to pausing their advertising on Facebook, Instagram and in some case on Twitter and other social media platforms.

"I just believe strongly that Facebook shouldn't be the arbiter of truth of everything that people say online," Zuckerberg said in an interview with Fox News last month

Last Friday, as the ad boycott started to gain momentum, Facebook said that it will flag all "newsworthy" posts from politicians and political groups that break its rules, including those from Trump as well as banning posts that discourage voting with false claims