Surprisingly, he writes, highly successful people all seem to share seven qualities that make them unforgettable -- even before they become hugely successful.

We've all met people who work really, really hard to project an aura of optimism and positivity.

"We feel better just being around such people," Everly writes.

Nearly every account of a highly successful entrepreneur includes some description of how that person persevered in the face of rejection, or went beyond the norm to figure out how to make his or her company work.

On the ride home, Graham called to offer them a slot -- not because of their idea but because he figured founders who could find a way to sell a box of cereal for $40 would also find a way to make their website successful

There are a lot more qualities that go into making highly successful people unforgettable, even before they've achieved their successes