Announced Monday (Sept. 14), Motown Records U.K.

The first executive appointments are managing director Pascoe and marketing director Afryea Henry-Fontaine, both of whom are Universal Music Group stalwarts, with more recruits to be announced in the coming weeks.

The new company is spearheaded by Motown president Ethiopia Habtemariam and EMI Records’ recently-appointed president Rebecca Allen, a 20-year UMG veteran and former Billboard Women In Music honoree.

With the launch of Motown Records in the U.K., explains Allen, "we’re looking forward to bringing the music of this culture-defining label and its artists to the widest possible audiences as well as building an energizing and inspiring new roster at the label.".

Helming the new label is Pascoe, who has logged 18 years with Universal and has served as GM of Virgin EMI for the past two years.

Meanwhile, Henry-Fontaine is promoted from senior marketing manager at UMG to marketing director

Founded by Berry Gordy as Tamla Records back in 1959, Motown is so much more than a brand