HMD Global said the Nokia XR20 is the most durable phone it's created to date.

It's what's known in the mobile industry as a "rugged" phone, a niche category in the market targeted mainly at extreme sports enthusiasts and manual laborers.

The company has been trying to carve out a niche in the cell phone market, selling modern revivals of retro Nokia handsets and smartphones at the low to mid-range.

HMD is however a more prominent player in the feature phone — or "dumb phone" — market, with its oldschool handsets taking up 16% of the market last year.

The company on Tuesday unveiled a modern take on Nokia's 6310 phone, which was introduced in 2001.

The Nokia 6310 comes in black and yellow, and retails at £49.99.

Other products unveiled by HMD Tuesday included the Nokia C30, a £99 smartphone coming with a large 6.82-inch display, and four different ranges of Nokia earphones.

The top-of-the-line Nokia Clarity Earbuds Pro come included with the Nokia XR20.