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Niantic partners with Sleep No More creator to build immersive AR theater experiences - The Verge
Jun 30, 2020 33 secs

Pokémon Go creator Niantic Labs is partnering with Punchdrunk, the UK-based production company behind seminal immersive theater piece Sleep No More.

Influenced in part by haunted houses and other nonlinear live productions, immersive theater sounds like a prime fit for augmented reality because it could allow for Niantic and companies like Punchdrunk to create fantastical virtual worlds that are then overlaid over real spaces.

The company is still currently working on the mobile AR adaptation of popular board game Catan called Catan: World Explorers.

The game is being built on top of Niantic’s Real World Platform in partnership with the company behind the board game and French game publisher Asmodee.

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