On Monday, Nickelodeon suspended its programming to air a message that simply read "I CAN'T BREATHE" for eight minutes and 46 seconds, accompanied by the sound of a person breathing.
In the footage, Floyd repeatedly said "I can't breathe" while being knelt on, and the words have been echoed by protesters in the days since.
You have the right to a world that is peaceful," read the statement. "You have the right to be treated with equality, regardless of the color of your skin.
"Who would’ve guessed that in 2020 Nickelodeon would be delivering a more mature adult response than some elected officials?" said another, who shared several pictures of the "Declaration of Kids’ Rights."
This video played on all of their channels for 8 minutes and 47 seconds
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