NVIDIA GeForce RTX 40 Series graphics cards featuring the Ada Lovelace GPU architecture are expected to deliver the same generational performance jump that we saw moving from the 9-series Maxwell GPUs to 10-series Pascal GPUs.

The NVIDIA GeForce GTX 10 series graphics cards based on the Pascal GPU architecture were a huge performance jump compared to its Maxwell-based GeForce 9 series precessors.

The GeForce GTX 1080 Ti is still regarded as the best 'Ti' graphics card ever made, a performance jump that NVIDIA has been unable to match with its Turing and Ampere flagships.

Now the NVIDIA GeForce RTX 40 series is expected to deliver the same generational performance jump over the GeForce RTX 30 series.

Based on the Ada Lovelace GPU architecture, the GeForce 40 series graphics cards are expected to utilize TSMC's 5nm process node and while they will be very power-hungry, their efficiency numbers will go up tremendously thanks to the huge performance jump.

These numbers do align with the rumors that we can expect up to a 2.5x performance jump with the Ada Lovelace-GPUs-based NVIDIA GeForce RTX 40 graphics cards

But the biggest question remains, will the NVIDIA GeForce RTX 40 Series graphics cards with Ada Lovelace GPUs bring back the same pricing as Pascal