Comcast's new streaming service launches next week and has yet to announce a deal with the two most popular streaming platforms.

Comcast's Peacock is the latest entrant into the "streaming wars" and like AT&T's HBO Max before it, the new service could very well launch nationwide next week without apps on the two most popular streaming device platforms, Roku or Amazon Fire TV.

Roku and Amazon Fire TV streaming devices and smart TVs are incredibly popular, with a combined 70% of the streaming player market and roughly 80 million active users between them.

But rather than act as neutral platforms offering up channels, companies like Roku and Amazon have grown more aggressive in their negotiations with new streaming services, leading to impasses that have kept high-profile services from launching on their devices.

Peacock might very well announce its own deal in the next week but unless that happens, Roku and Fire TV users could miss out on two of the newest services at a time when streaming is more popular than ever.