Since announcing in March that they were extending for a short time the free trial of their digital subscription from 30 to 90 days, Peloton has been rolling out more support for TV screens, adding Android TV back in April and announcing today that they’ve launched an official Apple TV app.
Shelter-in-place and the associated shutdowns of gyms across the country have led to a surge in sales of at-home gym equipment that have also benefited Peloton.
Peloton’s share price has been on a tear since shelter-in-place took hold, nearly doubling in value since early March.