But Quibi believes its unconventional strategy -- very expensive, star-packed programming released in 10-minute-or-less episodes that you can watch only on mobile devices like your phone -- will hit a sweet spot. .

People can watch Quibi at home, sure, but Quibi's bet on exclusively mobile, short-form video was based on the premise that people would gobble up these "quick bite" episodes throughout their day while on the go.

"If all of our users are saying, 'We really want to be able to watch this content on our big screen,' then we'll develop the capability to do that," Whitman said Thursday ahead of launch.

She also said Quibi is willing to release episodes in a bingeable bunch all at once like Netflix, if that's what suits subscribers needs best.

(At launch, Quibi plans to release new episodes of each series every weekday.)?

"We thought we could bring back some of the watercooler effect" that has been lost as audiences binge episodes out of synch with each other, she said?

Its leaders have said that Quibi was designed from the beginning to be a global service, with global rights to stream its shows.

You can watch Quibi only on mobile devices like phones or tablets.

But some programs are using Turnstyle in clever ways: A thriller series called Nest shows the filmed action of the story when you look at it in landscape -- but when you rotate into portrait, you can see what's happening on the character's device while the story is playing out.

Every Quibi series will release new episodes every weekday until that series is complete -- and some ongoing daily shows have episodes drop on the weekend too!

Quibi has three categories of programming: Movies in Chapters, Unscripted and Docs and Daily Essentials.

At launch, Quibi will have the first three episodes of its Movies in Chapters and Unscripted/Docs series available for mini-binges.

Across these three categories, Quibi has said it will be releasing more than three hours of new programming every day. .

Brand new series debut on Quibi every Monday.

In the first year, Quibi will have 175 original shows, totaling about 8,500 episodes. .

Of its three categories, Movies in Chapters are the service's scripted shows, typically big-budget projects with big-name talent to match.

Quibi is making 35 of these Movies in Chapters this year, and the company has said it will release one new episode of Movies in Chapter daily on the service. .

Unscripted and Docs are Quibi programming that are, well, unscripted shows and documentary series.

It covers a range of reality-style shows; game shows and competitions; talk shows; food, travel and culture docs; and a variety of other genres. .

Quibi has said it will release five episodes in the Unscripted and Docs category every day. .

They focus on news and information, as well as lifestyle programming like a daily horoscope, a recap of the previous night's late night shows and meditation videos.

The following shows, with descriptions written by Quibi, will be available to stream at launch:.

Flipped (Movies in Chapters) - Jann and Cricket think they have what it takes to become TV's newest house-flipping couple.

Starring Will Forte, Kaitlin Olson, Arturo Castro, Eva Longoria and Andy Garcia.Most Dangerous Game (Movies in Chapters) - Desperate to take care of his pregnant wife before a terminal illness can take his life, Dodge Tynes (Liam Hemsworth) accepts an offer to participate in a deadly game in which he's the prey.

Survive (Movies in Chapters) - Jane (Sophie Turner) wants to end it all.

Chrissy's mom turned "bailiff," Pepper Thai, maintains order in the courtroom.Dishmantled (Unscripted) - From the creator and executive producer of Chopped comes Dishmantled, a high-octane cooking competition hosted by Tituss Burgess.

Featuring Kate Hudson, Ben Stiller, Zooey Deschanel, The Miz (Mike Mizanin), Big E (Ettore Ewen), Sasha Banks, Bayley, Rob Gronkowski, James Corden, Ludacris and David Dobrik.I Promise (Docs) - Executive produced by Lebron James, I Promise is an original documentary series featuring an in-depth look at the first academic year inside the groundbreaking I Promise School that opened its doors in 2018.

The series will explore the day-to-day trials, triumphs, and life-changing impact of the school staff, students and families working together in a unique, family-first educational environment that embraces the trauma and challenges many face in Akron.Memory Hole (Unscripted) - Memory Hole is a smart, biting and hilarious ride exploring the archives of the most cringe-worthy events in pop culture.

Guest stars include Jason Bateman, Patton Oswald and John Bradley.Murder House Flip (Unscripted) - From the executive producer of CSI, Murder House Flip is an unconventional new home renovation show that takes on the country's most infamous homes: the ones known for mysterious murders committed within their walls

Eight iconic, sharable, must-watch performances that redefine what drag can be.Nikki Fre$h (Unscripted) - Starring and executive produced by Nicole Richie, Nikki Fre$h unites her passions for Mother Earth and hip hop into her eponymous alter ego, Nikki Fre$h

Each episode will inspire not only sports fans, but fans of the human experience, all while honoring the villages that helped them earn the numerous National, World and Olympic Championships they have obtained early in their young careers.Punk'd (Unscripted) - Hosted and executive produced by Chance the Rapper, Punk'd dares to go where no show has gone before

Join his whirlwind tour of Italy to keep these traditions alive.Singled Out (Unscripted) - Hosted by Keke Palmer and Joel Kim Booster, Singled Out will hook up a new generation of singles, of all genders and sexual preferences, seeking love in 20 bite-size episodes

Reflective of today's dating landscape, where everyone is connected, the series will bring online dating to life with a twist -- the main dater is linked to the pool of diverse singles through social media.Skrrt with Offset (Unscripted) - Offset is a big fan of cars

Guests on Skrrt with Offset will include: Cardi B, Chance the Rapper, Dapper Dan, Jay Leno, Quavo and Takeoff from Migos, Lil Yachty, T-Pain and more.Thanks A Million (Unscripted) - Executive produced by Jennifer Lopez, this emotional and inspiring series features grateful public figures who kickstart a chain of kindness by gifting $100,000 to an unsuspecting individual who must pay it forward

Jennifer Lopez, Kristen Bell, Nick Jonas, Tracy Morgan, Aaron Rodgers, Yara Shahidi, Gabriel Iglesias, Anthony Davis, Kevin Hart and Karlie Kloss will each lead individual episodes of Thanks a Million.The Sauce (Unscripted) - Executive produced and judged by Usher, The Sauce follows dance sensations and hosts Ayo & Teo as they explore the unique dance cultures in cities across the US, finding the freshest online talent to compete head-to-head for a cash prize

Quibi: 11 shows to watch on the bite-size streaming service12 Photos

Agua Donkeys (Movies in Chapters) - It's always summer for the Agua Donkeys as they chase the perfect tan, the perfect vibe and the perfect mix of bromine and chlorine to service some of the "sickest" backyard pools in their Utah hometown.The Stranger (Movies in Chapters) - An unassuming young rideshare driver is thrown into her worst nightmare when a mysterious Hollywood Hills passenger enters her car

During this growing mayhem, a sympathetic cop named Steven Poincy plays the role of negotiator, and, over the course of one brutally stressful day, he tries to get Rayshawn to calmly surrender in order to avoid an escalation of unnecessary violence.50 States of Fright (Movies in Chapters) - 50 States of Fright will explore stories based on urban legends from Michigan, Kansas, Oregon, Minnesota, and Florida taking viewers deeper into the horrors that lurk just beneath the surface of our country.Elba v Block (Unscripted) - One of Hollywood's biggest stars, Idris Elba, and one of the planet's hottest drivers, Ken Block, are going head to head in a hilarious, action-packed rivalry as they pit cars against each other through increasingly outrageous stunts to prove whose car, and which driver, is the best.Let's Roll with Tony Greenhand (Unscripted) - As a world renowned cannabis artist, Tony Greenhand and his smokable creations have attracted an A-list clientele, propelling him as one of the most notable figures in the growing marijuana industry

In each episode, Tony connects with a different celebrity weed enthusiast to make their wildest joint dreams come true.Fight Like a Girl (Unscripted) - In each episode of Fight Like a Girl, Stephanie McMahon pairs a WWE Superstar with a young woman struggling with a personal issue that has been holding her back

Dummy (Movies in Chapters) - An aspiring writer (Anna Kendrick) befriends her boyfriend's sex doll and the two take on the world together.Iron Sharpens Iron (Unscripted) - Executive produced by Cam Newton, Iron Sharpens Iron shows fans their favorite star athletes paired up with another professional athlete from a completely different sport

Cup of Joe (Unscripted) - Cup of Joe is an eight-part travel series starring Joe Jonas