Essentially, Sonos wants its customers to actively use Google Assistant, Alexa, Siri as they wish, while the companies behind those services seek ecosystem lock-in.

As reported by Protocol, Sonos claims it has found a solution to dual services like Assistant and Alexa running at the same time, offering to demonstrate to Google how the technology works.

Although Sonos clearly has Google in its crosshairs, it wasn't the only company targeted during the committee hearing on Tuesday.