Mike and Josh Grier from Ember Lab have revealed that Sony is happy with the sales numbers of Kena: Bridge of Spirits and that the game has already recouped its initial development costs.

Mike Grier also mentioned that Sony put plenty of effort into marketing Kena: Bridge of Spirits because of the large amount of attention it was getting.

The team pitched early versions of Kena at game conferences and drew interest from several big publishers, then struck a deal with Sony for funding and marketing support.