Dystopian South Korean drama Squid Game has become Netflix’s most popular series ever, drawing 111 million fans since its debut less than four weeks ago, the streaming service said Tuesday.

“Squid Game has officially reached 111 million fans – making it our biggest series launch ever!” tweeted Netflix.

The success of Squid Game amplifies South Korea’s increasingly outsized influence on global popular culture, following the likes of K-pop band BTS and Oscar-winning movie Parasite.