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Tenet Box Office Haul May Be Lower Than Mulan's on Disney+ – /Film - /FILM
Sep 17, 2020 1 min, 4 secs

Today in news that isn’t good for theaters: Mulan has allegedly made more money on its premium Disney+ VOD run than Tenet‘s entire box office haul so far.

All summer, we heard the same story: Tenet will save movie theaters.

Reports differ, but as of now, it looks like Nolan’s film made only $29 million domestically – which isn’t great for a film of this size.

Making matters worse (for theaters) are reports that Disney scored a big windfall when they opted to release Mulan on Disney+ with an extra premium price rather than risk a wide theatrical release.

households make up 50% of that total base (Disney has not yet broken out the exact number of U.S-based subscribers)…data suggests that roughly 9 million users purchased the “Mulan” film for $30 a pop (29% of our estimated 30 million users.)…Under that scenario, net profits would pile up to $261 million for U.S.

But it strongly suggests that, at least for now, there’s more money to be made on premium VOD than there is in theaters.

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