The TikTok-ification of Spotify Has Begun - Gizmodo
Nov 24, 2021 42 secs

On Wednesday, TechCrunch reported that the music streaming platform is following in the footsteps of Instagram, Facebook, Reddit, Pinterest, Netflix, Snapchat, and more by testing out an endlessly scrolling vertical video feed.

The feature was first pointed out by developer Chris Messina, who noted in a tweet that the new feed is “basically a pared down version of a TikTok-style feed of vertical music videos.” In the same thread, Messina speculates that the Discover scroll will likely use the same Canvas format that Spotify first began implementing in 2019, which allows artists to add highly-stylized video clips to their music within the Spotify app.

And it’s also worth noting that unlike, say, Instagram, which absolutely reeks of desperation with its obviously subpar Reels feature, Spotify actually has a solid foothold in the video game just by being a music-centric platform.


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