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This Was the Worst Thanksgiving Weekend in Box-Office History. - IndieWire
Nov 27, 2022 1 min, 8 secs

“Black Panther: Wakanda Forever” is still number one and “Strange World” tanked, but here’s what’s important: The three-day Thanksgiving box office weekend came to $95 million.

In 2o19, this weekend’s total was $181 million; in 2018, $216 million.

For all of 2019, only four weekends fell short of $100 million.

The last time a Thanksgiving weekend grossed under $100 million was… never.

Nearly 30 years ago, Thanksgiving 1994 saw a three-day weekend of $94.5 million… when ticket prices averaged $4.08.

“Black Panther: Wakanda Forever” (Disney) amassed nearly half the weekend’s take with $46 million.

That’s subpar for Thanksgiving weekend as a #1; many years saw two films gross over $40 million for the three days.

Forget the disappointment of Pixar’s “Lightyear” in June, with its $50 million opening weekend.

Its budget has been reported as anywhere from $130 million-$180 million.

The marketing expense might exceed its ultimate domestic take (which, particularly with expected by-Christmas streaming, could fall short of $40 million).

Through its third weekend, it is just under $370 million.

It’s on track to hit $500 million domestic, with play through Christmas.

What our sources say — around $8.75 million for three days, $12.5 million for five — could be a closer estimate.

Made for a reported $90 million, it grossed 10 percent of that for five days.

It stands at $163 million domestic.

$45,900,000 (-31%) in 4,258 (-138) theaters (5 day total: $64,000,000); PTA (per theater average): $10,780,000; Cumulative: $367,671,000.

budget: $135-180 million

budget: $40 million (+significantly higher acquisition cost)

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