TikTokers are filming themselves while they burn, cut up, and throw away Balenciaga products in protest of the brand's controversial holiday ad campaign involving children holding teddy-bear bags accessorized with what appeared to be bondage gear.

Our plush bear bags should not have been featured with children in this campaign." The brand added that it strongly condemns the "abuse of children in any form.".

Avalos, could be seen cutting up a black leather bag, which she said cost $1,500 when she bought it from Balenciaga, in a video from November 28. .

British TikToker Chloé Hennessey posted a similar video, which has received 1.2 million views, on November 27, cutting up a blue Balenciaga sweater and throwing away a number of other items she said she bought from the brand, including what appeared to be a pair of LED sunglasses that retail at $1,035 in the US that she revealed she'd purchased just one day prior. 

"It belongs in the bin," she said, adding, "I think that anyone who is angry, disturbed, upset, or disappointed by the actions of Balenciaga has every right to feel how they do." 

A number of celebrities have spoken out against Balenciaga in the wake of the controversy, including Kim Kardashian, who said she was "disgusted and outraged" by the recent ads in a Twitter post from November 27