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Twitch's Rust Boom Is The Streamer Crossover Event Of The Century - Kotaku
Jan 15, 2021 2 mins, 36 secs
Now, it’s Rust, a survival game that first came out in 2013, whose heyday was thought to have long since passed.

Streamer collaborations are nothing new, but Rust and Among Us have thrived because they’ve managed to span not just multiple streamers, but multiple streamer cliques.

However, while Among Us games are still relatively self-contained, the larger Rust story revolves around popular streamers piled onto a handful of creator-exclusive servers that continue to exist whether streamers are logged on or not.

Rust is a game in which it feels like anything can happen.

On a regular Rust server, it’s hard to know where you stand with other players, and you never know when a rando might snipe your head off.

That, however, does not always make for compelling viewing, so many streamers on the original OfflineTV server focused more on role-playing, collaboration, base building, and (mostly) lighthearted rivalries between groups.

The first OfflineTV server was fun to watch because dozens of top streamers were all living in the same bubble, bumbling through a long-running but also comically janky game that none of them had mastered.

For example, here’s popular streamers Sykkuno and Mendo losing their shit after another streamer dodged a spear and then immediately impaled themselves on a spiked wooden barricade, which caused them to collapse like a bundle of rope.

Again, it feels like anything can happen.

That ended up being both the appeal and downfall of the first version of OfflineTV’s Rust server.

That carried over to the first OfflineTV Rust server in the form of plans that often went comically awry.

The drama he stirred up brought viewers to the OfflineTV server in droves, but there was one problem: Many of the other streamers were not having any fun.

On the first OfflineTV Rust server, Lengyel’s audience also got involved, sending harassing messages to another streamer, Ash On LoL, after the two got into an argument in-game (Lengyel ultimately apologized for his behavior).

It still feels like anything can happen, but in a more tamped down way.

Another breakout hit of the past handful of months, the “Dream SMP” Minecraft server, is driven by collaboration between popular Minecraft streamers who mix impromptu role-playing with pre-written, lore-packed story arcs.

Dream SMP streamers like the UK-based TommyInnit, unsurprisingly, have also recently dipped their toes into Rust.

So have enormously popular Spanish streamers like Rubius, Auronplay, and TheGrefg (who now holds Twitch’s all-time viewership record).

OfflineTV’s Rust servers also allow streamers across Twitch, YouTube, and Facebook to peacefully (or sometimes, not-so-peacefully) coexist.

It is, in multiple ways, an ideal game for the current moment, despite first coming out more than seven years ago.

Though blindsided at first, Rust’s developer, Facepunch Studios, has certainly taken notice, given that Rust is now having a renaissance on both Twitch and Steam.

The OTV server definitely kicked it off, they did it all by themselves.” Facepunch did, however, capitalize on Rust’s Twitch comeback by adding limited-time drops—in-game items players can earn by watching streamers play—themed after specific streamers like Grzesiek, Lengyel, and Anys.

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