Ubisoft says it’s changing strategy to focus on more ‘high-end free-to-play’ games - Video Games Chronicle
May 11, 2021 54 secs

Ubisoft is shifting away from its traditional strategy of releasing 3-4 premium AAA titles each year, but plans to launch “high-end free-to-play” games for all its biggest franchises.

Last week Ubisoft announced plans to expand The Division with new free-to-play and mobile games.

“In terms of Heartland, the way we think about building the audience reach growth for our biggest franchises, so starting with The Division, is to come with high quality free-to-play games,” Duguet said on Tuesday’s earnings call.

“And we think it is now the time to come with high quality free-to-play games across all our biggest franchises across all platforms, but of course it will take time before proving it in a more assertive way.

The publisher said on Tuesday that the current fiscal year ending on March 31, 2022 will include the releases of Far Cry 6 and Rainbow Six Quarantine by September 30, plus Riders Republic, The Division Heartland and Roller Champions.

Open-world pirate game Skull & Bones was planned for release during the current fiscal year, but Ubisoft said on Tuesday that it had been delayed yet again.

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