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Sep 14, 2020 1 min, 31 secs
A recent graduate of a historically Black college, Phillips is part of what's become known as the "Rising American Electorate," made up of young voters, people of color, and unmarried women.

And in 2020, turnout among this group could be even higher — if campaigns succeed in engaging them. .

If you really want young people to vote, you're going to have to talk about things that they're interested in," said Phillips, who plans to vote by mail in Utah. .

Corey Prince, an organizer in the key battleground of Wisconsin says African American voters under 50 "are starting to realize that we don't have to be devoted to a party, that we need parties to be devoted to us.".

While turnout among young voters and Asian Americans increased slightly in 2016, turnout among African Americans dropped seven points.

Overall, nearly 7% of eligible voters in the Rising American Electorate didn't vote four years ago.

(Still, the Brookings Institution points out that Black voter turnout, at 59.6%, was higher than Asian turnout by over 10 points (49.3%) and also that of exceeded Hispanics,  (47.6%)).

Former First Lady Michelle Obama has focused on urging the Rising American Electorate to turn out this year, pointing out what happened when some opted not to in 2016.

But Victoria Sandoval, a 24-year old organizer in Laredo, Texas, a state with one of the largest shares of the Rising American Electorate, believes the reason many in this voting group don't show up is less about apathy and more about access. 

I'm worried about how accessible this election is going to end up being for people who need to vote, whose voices need to be heard," she said. 

Members of the Rising American Electorate tend to be transient, moving between election cycles and less likely to own a home, according to data from the Voter Participation Center

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