After less than a year of development, Jobs announced something completely different for Apple: a digital music player.

"There were a lot of 'Holy shit is this going to work?' kind of moments," Fadell said in an exclusive interview last week with CNET News Editor Roger Cheng.

The rumor was Jobs would announce an MP3 digital music player, with the invitation for the event fueling all the speculation because it read: "Hint: It's not a Mac." Jobs unveiled the iPod in a presentation that lasted about an hour, and in typical fashion, he wove in a story about why Apple's big gamble wasn't a risk at all, by starting with an emotional pitch. .

"We love music, and it's always good to do something you love," Jobs, dressed in his trademark jeans and black mock turtleneck, told the audience as he paced back and forth across the stage. .

But interestingly enough, in this whole new digital music revolution, there is no market leader.".

And he touted the iPod's elegant and ultra-portable hardware design, the piezoelectric clicker built into the scroll wheel that let you navigate with one hand, the 1,000 songs the 5-gigabyte device could hold, the 10-hour life of the rechargeable lithium-ion battery, and the iTunes 2 software that automatically synced the iPod with the music library stored on your Mac. .

So Jobs made a point of noting the return on investment for the device, as both a hard drive and CD player replacement.

But his big takeaway, the phrase that would dominate headlines: "1,000 songs in your pocket." .

Here's exactly what Jobs said about the iPod -- and I'm including the tech specs and leaving in the repetitive comments he used because they're part of his salesmanship and storytelling charm:.

If we're going to keep 1,000 songs on iPod and it fits in your pocket, how do we do this?

And that hard drive is five gigabytes in capacity -- 5 gigabytes -- which holds 1,000 songs at a 160-kilobit rate, which is a very high quality rate of MP3 compression.

1,000 songs on this 5-gigabyte drive?

So we got this 5-gigabyte drive, it holds 1,000 songs.

How do we get the 1,000 songs onto iPod.

It's the first and only music player with FireWire.

We think we got a breakthrough in user interfaces to where it is now accessible to everybody to have 1,000 songs and find them and navigate them faster than If you only have 10 or 15 on a much simpler device.

The crowd was mesmerized, especially with Jobs' real-time demo of how long it took to transfer songs from his Mac onto a blank iPod.

"What it's doing is it's going to my music library and it's downloading every single song.

And you can see how fast it's going?

"We're just going to wait a few minutes -- I've got about 215 songs.

This will take well over an hour on a USB player, and it's going to take us under two minutes here.".

When he finished the presentation, Jobs told all of us in the audience we'd be going home with an iPod, preloaded with music from 20 of his favorite CDs (the list is below.) And because there wasn't a way to buy digital music in those days, he gave each of us a shopping bag filled with the physical CDs so as not to be accused of music piracy. .

I ran into Jobs in the demo room that day and asked him if he'd thought about creating a case for the iPod.

So If you'd asked me then if I thought the iPod would be a success, I would've said yes, if only because it was so easy to use

Today, Apple sells only one model of the iPod -- the iPod Touch, as CNET's Ty Pendlebury notes -- since most people like me now rely on their iPhone as their music player

23, Jobs was nothing but confident that Apple and the iPod would shake up the industry