Who is ready for a fleet of cubesats flying over cities, displaying ads? - Ars Technica
Oct 05, 2022 55 secs

On Wednesday the public relations department of the Skolkovo Institute of Science and Technology in Moscow issued a news release with a provocative title: "Ad-block this: Space advertisers ready to display commercials in the sky.".

Its authors assess the technical feasibility of flying satellites in formation, in space, to reflect sunlight and display commercials in the sky above cities.

Their findings are positive, the researchers report, writing in their paper, "An unrealistic idea as it may first seem, space advertising turns out to have a potential for commercial viability." The optimum size of such a formation is about 50 cubesats, of the 12U variety that individually measure about 34 cm×20 cm, with an operating lifetime of about three months.

The Russian researchers calculate that the daily space advertising revenue would reach approximately $2 million.

Seriously, this is a terrible idea for a variety of reasons, from the proliferation of space debris to concerns about satellite light pollution.

Putting ads in space, above cities, may seem like a novelty to some entrepreneurs.

But a majority of people will detest it, and detest you, and detest the advertisers, for doing it.


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