"When you check the #BlackLivesMatter hashtag, it's no longer videos, helpful information, resources, documentation of the injustice, it's rows of black screens," music artist Kehlani explained on her Instagram story.

People want to keep the information flowing

Blackout Tuesday gained traction from the work of music executives Jamila Thomas and Brianna Agyemang, who led an effort in the music community to pause normal business operations on June 2nd "in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard."

As the movement grew, the notion filtered down to individuals and brands who have vowed to not post any content on June 2nd in deference to the situation.

However, there's concern that while what amounts to a virtual moment of silence may be a powerful reminder to some, it comes at a time when the voices of black activists and advocates are needed the most.