Now it is trying out a new identity: It wants normal people, not just people you’ve heard of, to start uploading songs and podcasts — and then it wants to make money getting those songs and podcasts out to many, many more people.

And it’s also why it is working with Barack Obama; the service just announced that Bruce Springsteen and the former president have a new Spotify podcast where they discuss “modern manhood.”.

But the main message behind a promotional event Spotify held Monday, where the company announced a slew of new products and several new podcasts, was aimed at a much larger group of musicians and podcasters who will never be Obama-level famous, or even a little bit famous: Spotify wants all of them uploading their content to Spotify.

In theory, some of that may come back to the people who made the stuff in the first place.

When you think back to what Daniel [Ek]’s mission and vision was early on for Spotify, it was how do we connect millions of artists and creators with billions of users.

That’s been pretty transparent: People know what we pay out, out of our revenue, to the artists and their labels.

But I think really part of what Spotify is about is democratizing a form of distribution for artists in order for them to be able to experiment, create, and hopefully grow.

Because there’s a lot of room for artists who aren’t necessarily the top artists in the world.

And similarly for podcasters, there’s a lot of room for people who are interested in having podcasts, that aren’t the top podcasters in the world.

But it strikes me that in audio, Spotify has so much power that there is likely to be even more suspicion about its motives, and what happens when you give Spotify your data or your livelihood.

But we think any company that’s spending money on the audio space is smart.

We think the audio industry is still growing — we’ve seen an explosion, but we don’t think we’re anywhere near plateauing yet?

When Spotify signed Joe Rogan, people like me wondered what would happen when Joe Rogan offends someone, and that has happened?

And it happens not just with something like Joe Rogan but it happens with different areas of our business