Each member took on new roles within the creative process, including concept planning, music video production, and album artwork and visuals, and they shared what felt like every moment with ARMY through livestreams on YouTube in an attempt, as leader RM explained in a press conference prior to the album’s release, to avoid becoming disconnected from fans while they were unable to meet in person.
Uniting it all is lead single “Life Goes On,†the first for BTS since their chart-topping, record-smashing summer hit, “Dynamite.â€.
Instead, “Life Goes On†takes a different tack, offering a lifeline to fans going through a difficult time amidst the isolation and uncertainty of COVID-19 with the reassurance that people all over the world — including seven of the most well-known and well-loved men in South Korea — are going through it right alongside them.
It seems like the world has stopped, but life goes on.â€.
V drives past Seoul Olympic Stadium in the music video for "Life Goes On.".The song’s music video was directed by the group’s youngest, Jungkook, and in it, we see the members confront their new reality of life in isolation from the rest of the world.BTS performs in an empty arena in the music video for "Life Goes On."