A24’s lacklustre Civil War ads are the latest example of AI-generated slop
Indie film darling A24 has come under fire for using AI-generated imagery in the marketing of its latest release, Civil War.
On April 17th, the company shared six posters on its official Instagram page showing different war-torn American cities, including Chicago, Los Angeles and Las Vegas.For example, a shot of wreckage in Miami contains a car with three doors, while the two Marina Towers buildings in Chicago are improperly placed in the poster versus where they should be in real life.Elsewhere, in the Los Angeles poster, an actual giant swan is featured in a lake instead of what one would assume should be a swan-shaped paddleboat.Some people have also taken issue with the subject matter of the poster, calling them misleading for focusing on cities that aren’t even featured in the film.Speaking to The Hollywood Reporter, an unnamed source close to the movie confirmed these images were generated by AI but are simply meant to be “inspired” by the film and present “powerful imagery of iconic landmarks with that dystopian realism.”